Podcast ad length

What is published about length pricing

The honest state: the public card we cite prices host-read 60s at $24-26 CPM Libsyn Ads · Jul 2026; current public 30s-vs-60s deltas did not verify at our last check, so this page does not quote a percentage discount for shorter spots. Sellers do price shorter spots cheaper; get the delta in your quote and compare both lengths’ implied CPMs. Acast’s published figures Acast Learning Center · Jul 2026 distinguish format (pre-recorded vs host-read), not length.

When 60 beats two 30s

A 60-second host-read is one complete persuasion unit: context, offer, code. Two 30-second spots are two interruptions that each barely fit the offer. Buy the 60 when the host is doing the selling; split into 30s only when your brand is already known and the spot’s job is reminder frequency. For unknown brands (every first test), the 60 wins on mechanics alone.

Position: pre, mid, post

Mid-rolls play to committed listeners inside the content and are conventionally priced and treated as premium inventory; pre-rolls reach everyone who presses play, including the bounce-outs; post-rolls are cheap for a reason. No public card we verified prices position separately, so treat position pricing as a quote-line item. First-test default: mid-roll, because your sample is scarce and mid-roll listeners are the attentive ones.

Length and the script

Length decisions are script decisions: 60 seconds fits roughly 150-170 spoken words, which is one offer told properly, not three features. The script structure that uses the time well is on script rules.