Stage 3 of 5 · Rates
Podcast advertising rates, with receipts
TAKEOliver Wakefield-Smith · Digital SignetSources checked July 31, 2026
What are current podcast advertising rates?
The table below contains every published podcast CPM figure this site could verify, and nothing else. Vendor “studies” claiming wide industry ranges exist; they are marketing by companies with inventory to sell, and they do not appear in this table. Each row links its verbatim quote in the Session Log.
| Format | Figure | Status | Source |
|---|---|---|---|
| Host-read (60s) | $24-26 CPM | Published range | |
| Genre spread (host-read) | $22-30 CPM | Published range | |
| Host-read sponsorship, starting | from $25 CPM | Published floor | |
| Pre-recorded spot, starting | from $15 CPM | Published floor | |
| Programmatic, starting | from $12 CPM | Published floor |
Go deeper
What CPM means in podcasting
Billing mechanics, downloads vs impressions, worked cost math.
Host-read CPMs
The premium format: published rates and what moves a quote off-card.
Programmatic CPMs
Why inserted spots run cheaper, and what you give up.
CPM by genre
The published genre band, and which genres have no benchmark at all.
Minimum spend, all 13 platforms
The entry-cost table nobody else publishes.
What $500 / $2,500 / $10k buys
Published CPMs converted into impressions per platform.
CPM as a metric, outside podcasting: whatiscpm.com. Benchmark your blended acquisition cost: averagecac.com. Next stage: book it.