Answers

For products with audience fit, repeat purchase or high order values, and a working attribution method, a measured test usually justifies itself either way: you get a CAC or you get a documented no. Without those three, the honest answer is probably not yet. Full answer →

Host-reads cost more (published: $24-26 CPM vs a $12 programmatic floor) and buy the host's credibility with a loyal audience. Programmatic buys targeted reach cheaply. First test: host-read if your thesis is trust, programmatic if it is audience reach. Full answer →

Dynamic ads are served at download time: swappable, targetable, and gone when the campaign ends. Baked-in ads live in the episode file forever, including back catalog. Most modern inventory is dynamic; baked-in survives in creator-direct deals. Full answer →

The standard units are 15s, 30s, and 60s, with host-reads usually sold as 60s. Libsyn Ads' published card prices 60-second host-reads at $24-26 CPM. A first host-read test should buy 60s mid-rolls: enough time for an offer and a code. Full answer →

Buy three or more spots per show before judging it. That is practitioner convention rather than published science, and this site labels it as such, but single spots confound the show with chance, and repetition is how endorsement works. Full answer →

One offer, one code or URL, stated twice, and room for the host to speak like themselves. Scripts that lock every word produce reads that sound like hostage videos. Brief with bullet points, mandate the offer language only. Full answer →

Direct response begins within days of a spot airing and accumulates across the flight; back-catalog and word-of-mouth effects trail for weeks. Judge a flight at its end, not mid-way, and expect B2B cycles to lag consumer response by months. Full answer →