Advertise on podcasts: FAQ

Published figures, July 2026: Spotify's self-serve minimum is 250.00 in local currency; Libsyn Ads' card lists host-read 60s at $24-26 CPM and programmatic from $12; Acast publishes $15 and $25 starting CPMs. A meaningful first test runs $500 to $15,000 depending on what you need to learn. What $500, $2,500, and $10k buy →

About $250: Spotify's 250.00 published self-serve minimum is the only hard floor in the market. Most marketplaces and self-serve platforms publish no minimum at all, and networks and agencies quote entry per deal without publishing anything. The full minimum spend table →

Self-serve: create an advertiser account on Spotify, Acast, or AudioGo, upload a spot, target one geo and audience, budget at the floor, launch with a promo code live first. Host-read: brief a marketplace like Libsyn Ads and expect a quote flow measured in days. The step-by-step walkthrough →

Three methods: per-show promo codes and vanity URLs (work at any budget), pixel attribution matching listens to site visits (needs roughly $10k+ of scale), and a checkout survey question. At least one must be live before launch; retrofitted measurement is not measurement. The measurement stage →

It can be, on two conditions: your customers actually listen to identifiable shows or live in a targetable metro, and your margins survive a CAC in the low hundreds until repeat purchase kicks in. A $500 geo-targeted test answers the question for your specific case. The $500 test, honestly →

Mostly no. Libsyn Ads is the only major marketplace still publishing a full public CPM card; Acast's starting CPMs survive only in help-center articles; Spotify publishes a minimum but no CPMs. Ten of the 13 sellers this site covers publish no figures at all. Every published figure, in the Session Log →