The Session Log
TAKEOliver Wakefield-Smith · Digital SignetSources checked July 31, 2026
Cue
What is this page?
The source-of-record for every figure on this site. Three source figures exist, quoted verbatim below with URLs and dates. Every other number on the site is arithmetic derived from them plus disclosed assumptions, listed with its formula. Ten of 13 vendors publish nothing; that register is here too.
Source figures (5)
Vendor-published figures, quoted verbatim. Last checked 2026-10-23.
| Source | Verbatim quote | URL | Checked |
|---|---|---|---|
| Libsyn Ads (AdvertiseCast) featured ad reads rate page vendor-published | “60 second spots: $24-26 CPM; 30 second spots: $18-22 CPM; programmatic $12-$15; by genre (baked-in host read): Business $30, Health & Fitness $27, Technology $26, Education $26, Fiction $24, Science $23, Comedy $23, Society & Culture $23, Games $22, Leisure $22” | https://advertising.libsyn.com/featured-ad-reads | 2026-10-23 |
| Spotify Ads help center, Ad Studio overview vendor-published | “Launch a campaign with a minimum budget of 250.00 in your local currency” | https://ads.spotify.com/en-AU/help-center/ad-studio-overview/ | 2026-10-23 |
| Acast Learning Center, self-serve: setting a campaign budget vendor-published | “Pre-recorded ads with a lower CPM starting at $15; host-read sponsorships carry a premium CPM starting at $25” | https://learn.acast.com/en/articles/6521702-self-serve-setting-a-campaign-budget | 2026-10-23 |
| AudioGo homepage vendor-published | “$250 Minimum budget” | https://www.audiogo.com/ | 2026-10-23 |
| Buzzsprout Ads advertiser page vendor-published | “Starting at 1 cent per impression, you can reach up to 100,000 podcast listeners for $1,000 USD ($10 CPM); 10,000 impressions $200, 20,000 $360, 40,000 $640, 60,000 $840, 80,000 $960, 100,000 $1,000” | https://www.buzzsprout.com/ads | 2026-10-23 |
Derived figures
Arithmetic on the source figures above. Conversion and CAC figures additionally use user-set assumptions, always disclosed inline where they appear.
| Figure | Formula | Appears on |
|---|---|---|
| 19,231-20,833 impressions for $500 host-read | 500 ÷ 26 x 1,000 and 500 ÷ 24 x 1,000 | /rates/what-500-buys/, /playbooks/500-test/ |
| 96,154-104,167 impressions for $2,500 host-read | 2,500 ÷ 26 x 1,000 and 2,500 ÷ 24 x 1,000 | /rates/what-500-buys/, /playbooks/2500-test/ |
| 384,615-416,667 impressions for $10,000 host-read | 10,000 ÷ 26 x 1,000 and 10,000 ÷ 24 x 1,000 | /rates/what-500-buys/ |
| 576,923-625,000 impressions for $15,000 host-read | 15,000 ÷ 26 x 1,000 and 15,000 ÷ 24 x 1,000 | /playbooks/15k-test/, /measure/cac-payback/ |
| $120-130 modeled CAC on the $15k test | 15,000 ÷ 125 and 15,000 ÷ 115 orders (1% visit rate, 2% CVR assumptions) | /playbooks/15k-test/, /measure/cac-payback/ |
| 1,346,154-1,458,333 impressions for $35,000 host-read | 35,000 ÷ 26 x 1,000 and 35,000 ÷ 24 x 1,000 | /playbooks/50k-quarter/ |
| Up to 1,250,000 impressions for $15,000 programmatic | 15,000 ÷ 12 x 1,000 (published floor; ceiling reach) | /playbooks/50k-quarter/ |
The no-rate register (8 of 13 vendors)
Vendors that publish no rates. Where this site mentions them, it says exactly this instead of inferring numbers.
Amazon Ads (Audio / DSP)No published ratesNo published audio CPMs and no published self-serve audio minimum in our verified set. DSP managed-service minimums are quoted regionally by sales.
PodcornNo published ratesNo published rates. Creators set their own flat fees per proposal, so there is no rate card to cite.
GumballNo published ratesPer-show rates are visible on gumball.fm while browsing, but they change show by show and month by month, so we do not reprint them as benchmarks.
SiriusXM Media (SXM Media)No published ratesNo published rates and no published minimum engagement. Everything runs through sales.
Ad Results MediaNo published ratesNo published fee model and no published minimum engagement. Quote-only.
ADOPTER MediaNo published ratesWe could not verify a current published minimum or fee figure at our last check, so none ships here.
FameNo published ratesProduction retainers are quoted per engagement. We could not verify current published pricing at our last check, so no figure ships here.
True Native MediaNo published ratesNo published rates or minimums. Roster inventory is quoted per show.
Corrections: if any quote above no longer matches its source page, the site is wrong and should be fixed. Contact via About. Figures change; the date column is part of every citation, and stale rows get re-verified or removed, never silently kept.