ADOPTER Media

Why the fee structure argument matters

Percent-of-spend compensation ties agency revenue to your budget, not your outcome. Flat fees decouple the two. That does not make a flat-fee agency automatically better; it changes which failure mode you are exposed to: a percentage agency is tempted to scale you too fast, a flat-fee agency to under-service you once the retainer is signed. Reference-check for the failure mode that matches the model.

On verification

ADOPTER has been unusually public about its terms in the past, which is exactly why the absence of a verified current figure gets stated here instead of papered over with an old one. Terms that were published once and quoted forever are how stale numbers circulate. If a current published minimum verifies, it goes into the Session Log and this page changes; until then, the honest version is: ask them, and get the fee structure in writing.

Fit

The natural client runs $10k-25k per month in podcast spend: enough that buying well matters, not so much that an ARM-scale relationship makes sense. Below that band, stay self-serve and run the $15k test yourself; the fee on a small budget eats the negotiation gains it is supposed to fund.