Fame

Make vs buy, honestly

Advertising on podcasts buys someone else’s audience this quarter. Making a podcast builds your own audience over years, if it survives. The failure mode of buying is wasted spend you can measure; the failure mode of making is a show that ships eight episodes to forty listeners and dies, with the cost hidden in salaries. Neither is cheap. They are different bets with different clocks.

When making wins for B2B

A production retainer starts to beat ad spend when three things hold: your sales cycle already runs on relationships and expertise, your niche is small enough that owning the show for that niche is achievable, and you can commit for a year or more without demanding CAC math monthly. If you need pipeline this quarter, buy spots on niche business shows instead: the B2B SaaS playbook prices that route with the business-show rate logic.

Pricing status

Fame has published pricing at points in its history. We quote only figures verified live with a date, and we could not verify current published pricing at our last check, so none appears here or in the Session Log. Budget conversations with production agencies should start from your cost per qualified conversation, not from a retainer menu.