AdvertiseOnPodcasts.com

Libsyn Ads (AdvertiseCast)

TAKEOliver Wakefield-Smith · Digital SignetSources checked July 31, 2026

No published minHost-read marketplacePublic rate card
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What does AdvertiseCast / Libsyn Ads charge?

Libsyn Ads publishes the only full public CPM rate card left among major marketplaces: 60-second host-reads at $24-26 CPM, programmatic from $12 CPM, and genre CPMs running $22-30. Cost is reach times CPM divided by 1,000, priced against an episode’s first-30-day downloads.

Why this page anchors the whole site

When everyone else pulled their numbers behind contact forms, Libsyn Ads kept a rate card up . That makes it the reference point every other quote gets checked against, and it is why the Test Modeler’shost-read default is $24-26 CPM, not a number we made up. One vendor’s card is not the market, but a dated, public, verbatim figure beats a private quote for planning.

$24-26Host-read 60s
$22-30Genre CPMs
from $12Programmatic, from

How the buy actually works

This is a marketplace, not an ad manager. You browse shows or brief the team, get a proposal priced off the card against each show’s first-30-day downloads, approve, and the hosts record. Expect days, not minutes, between brief and live spot: the human in the loop is the product. There is no published minimum spend; practical entry is set by the cheapest show on your list, which is why the minimum spend tablemarks this row “none published” rather than quoting a floor.

The branding shuffle

AdvertiseCast was acquired by Libsyn and the advertisecast.com identity has been fully folded into Libsyn Ads. The rate card moved from /podcast-advertising-rates to a /featured-ad-reads page. If you find an old AdvertiseCast rates URL in a blog post, it redirects; the Session Log carries the current one.

Who it fits

Buyers with $2,500 and up who want named-show host-reads without an agency. Below that, self-serve platforms stretch further: Acast or AudioGo. For creator-direct flat-fee deals instead of CPM pricing, look at Podcorn.

Compare: Acast vs Libsyn Ads · Rates: host-read CPMs · Worked example: the $2,500 test